{"id":18260,"date":"2024-09-13T08:05:40","date_gmt":"2024-09-13T08:05:40","guid":{"rendered":"http:\/\/3.76.10.198\/?p=18260"},"modified":"2026-04-06T21:20:23","modified_gmt":"2026-04-06T21:20:23","slug":"define-the-north-star-for-your-product","status":"publish","type":"post","link":"https:\/\/smartup.network\/tr\/2024\/09\/13\/define-the-north-star-for-your-product\/","title":{"rendered":"\u00dcr\u00fcn\u00fcn\u00fcz \u0130\u00e7in Kuzey Y\u0131ld\u0131z\u0131n\u0131 Tan\u0131mlay\u0131n"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u00dcr\u00fcn\u00fcn\u00fcz \u0130\u00e7in Kuzey Y\u0131ld\u0131z\u0131n\u0131 Tan\u0131mlay\u0131n<\/h2>\r\n\r\n\r\n\r\n<p>Veriler bize ne yapmam\u0131z gerekti\u011fini tek ba\u015f\u0131na s\u00f6ylemez ve her zaman tek bir do\u011fru cevap sunmaz. \u00d6ncelikle nereye gitmek istedi\u011fimize dair bir vizyonumuz olmal\u0131, ard\u0131ndan veriyi bizi bu hedefe ula\u015ft\u0131rmak i\u00e7in kullanmal\u0131y\u0131z. \u00d6l\u00e7\u00fclebilir tarafta yaratmak istedi\u011fimiz d\u00fcnya nedir? Bu noktada size \u201ckuzey y\u0131ld\u0131z\u0131\u201d kavram\u0131na dayanan bir \u00e7er\u00e7eve tan\u0131tmak istiyorum.\nKuzey y\u0131ld\u0131z\u0131 hakk\u0131nda bir\u00e7ok blog yaz\u0131s\u0131 bulunuyor ve genel olarak bu kavram \u00e7o\u011fu insan\u0131n sezgisel olarak anlad\u0131\u011f\u0131 bir fikir. Ancak bizim g\u00f6zlemimiz, \u00e7o\u011fu \u015firketin bu kavram\u0131 prati\u011fe nas\u0131l d\u00f6kece\u011fini bilmedi\u011fi y\u00f6n\u00fcnde. Bu nedenle, kuzey y\u0131ld\u0131z\u0131n\u0131 \u015firketinizde nas\u0131l hayata ge\u00e7irebilece\u011finizi ad\u0131m ad\u0131m anlataca\u011f\u0131m.\nKuzey y\u0131ld\u0131z\u0131n\u0131n tan\u0131m\u0131, gelecekteki ba\u015far\u0131n\u0131n \u00f6nc\u00fc g\u00f6stergesidir. Kuzey y\u0131ld\u0131z\u0131, vizyonumuzdan ger\u00e7ek etki yaratmaya giden yolu ifade eder. Stratejimizi olu\u015ftururken kullanaca\u011f\u0131m\u0131z bir rehber \u0131\u015f\u0131k gibidir. Bir kuzey y\u0131ld\u0131z\u0131 olu\u015fturmak i\u00e7in \u00fc\u00e7 temel ad\u0131m vard\u0131r:\nBirincisi, oynad\u0131\u011f\u0131n\u0131z oyunu tan\u0131mlamak.\n \u0130kincisi, i\u015f hedeflerinizle uyumlu \u00f6l\u00e7\u00fclebilir bir kuzey y\u0131ld\u0131z\u0131 belirlemek.\n \u00dc\u00e7\u00fcnc\u00fcs\u00fc ise \u00f6nc\u00fc g\u00f6stergeler olan girdi metriklerini se\u00e7mek ve stratejinizi bu metriklere g\u00f6re \u015fekillendirmek.\nBu nedenle ilk ad\u0131mla ba\u015flayal\u0131m: oynad\u0131\u011f\u0131n\u0131z oyunu tan\u0131mlay\u0131n. Bu \u00f6nemlidir \u00e7\u00fcnk\u00fc dama oynad\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcrken sekt\u00f6rdeki herkes satran\u00e7 oynuyorsa ciddi sorun ya\u015fars\u0131n\u0131z. Y\u00fczlerce \u00fcr\u00fcn odakl\u0131 \u015firketle \u00e7al\u0131\u015f\u0131rken g\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u015fey \u015fu: genel olarak \u00fc\u00e7 t\u00fcr oyun vard\u0131r:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Dikkat odakl\u0131 oyunlar\u00a0<\/li>\r\n\r\n\r\n\r\n<li>\u0130\u015flem odakl\u0131 oyunlar\u00a0<\/li>\r\n\r\n\r\n\r\n<li>Verimlilik odakl\u0131 oyunlar\u00a0<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u015eimdi bunlar\u0131n her birine bakal\u0131m.\n\u0130lk olarak dikkat odakl\u0131 oyunlar: burada ama\u00e7, m\u00fc\u015fterinizin ya da kullan\u0131c\u0131n\u0131z\u0131n uygulaman\u0131z i\u00e7inde daha fazla zaman ge\u00e7irmesini sa\u011flamakt\u0131r. Bu t\u00fcr oyunlarda kuzey y\u0131ld\u0131z\u0131 \u00f6rnekleri; i\u00e7erikle ge\u00e7irilen s\u00fcre, izlenen hik\u00e2ye say\u0131s\u0131, abone say\u0131s\u0131 gibi g\u00f6stergelerdir. Facebook ve Netflix bu modele \u00f6rnek g\u00f6sterilebilir.<\/p>\r\n\r\n\r\n\r\n<p>\u0130kinci oyun, i\u015flem odakl\u0131 oyunlard\u0131r: burada ama\u00e7, kullan\u0131c\u0131y\u0131 \u00fcr\u00fcn\u00fcn\u00fcz i\u00e7inde bir sat\u0131n alma ya da i\u015flem yapmaya y\u00f6nlendirmektir. Bu t\u00fcr kuzey y\u0131ld\u0131z\u0131 \u00f6rnekleri; tamamlanan sat\u0131n alma say\u0131s\u0131, tamamlanan arama say\u0131s\u0131, abonelik y\u00fckseltmeleri gibi g\u00f6stergelerdir. Amazon, Walmart ve eBay bu kategoriye \u00f6rnek \u015firketlerdir.\nSon oyun ise verimlilik odakl\u0131 oyunlard\u0131r: burada odak noktas\u0131, g\u00f6revlerin ba\u015far\u0131yla tamamlanmas\u0131d\u0131r. Kuzey y\u0131ld\u0131z\u0131 \u00f6rnekleri; olu\u015fturulan kay\u0131t say\u0131s\u0131, g\u00f6nderilen mesaj say\u0131s\u0131, tamamlanan sorgular gibi g\u00f6stergelerdir. Bu kategoride genellikle B2B \u015firketleri yer al\u0131r. Salesforce, Slack ve Amplitude buna \u00f6rnektir.\nG\u00f6r\u00fcld\u00fc\u011f\u00fc gibi oyun t\u00fcr\u00fc, kuzey y\u0131ld\u0131z\u0131n\u0131n yap\u0131s\u0131n\u0131 belirler; ancak tek ba\u015f\u0131na kuzey y\u0131ld\u0131z\u0131n\u0131 tan\u0131mlamaz. Bu nedenle kuzey y\u0131ld\u0131z\u0131 belirlerken dikkate almam\u0131z gereken birka\u00e7 unsur daha vard\u0131r.\n\u0130lk olarak, kuzey y\u0131ld\u0131z\u0131 m\u00fc\u015fteri de\u011ferinin do\u011fru bir yans\u0131mas\u0131 olmal\u0131d\u0131r. Sadece uygulaman\u0131n a\u00e7\u0131lmas\u0131 ya da bir reklam\u0131n g\u00f6r\u00fcnt\u00fclenmesi gibi g\u00f6stergeler kuzey y\u0131ld\u0131z\u0131 olamaz; \u00e7\u00fcnk\u00fc kullan\u0131c\u0131 bu durumda ger\u00e7ek bir de\u011fer elde etmez.\n\u0130kinci olarak, \u00fcr\u00fcn vizyonunuzla uyumlu olmal\u0131d\u0131r. Oynad\u0131\u011f\u0131n\u0131z oyun burada \u00f6nemli bir rol oynar.\nSon olarak ise gelir i\u00e7in \u00f6nc\u00fc bir g\u00f6sterge olmal\u0131d\u0131r. \u00c7\u00fcnk\u00fc \u00fcr\u00fcn odakl\u0131 bir \u015firket olarak nihayetinde i\u015f sonu\u00e7lar\u0131n\u0131 b\u00fcy\u00fctmeyi hedefleriz.\nKuzey y\u0131ld\u0131z\u0131n\u0131n kesinlikle olmamas\u0131 gereken \u015fey ise \u201cg\u00f6steri\u015f metrikleri\u201ddir. G\u00f6steri\u015f metrikleri genellikle d\u00f6n\u00fc\u015f\u00fcm hunisinin en \u00fcst\u00fcnde yer alan g\u00f6stergelerdir. Bu, onlar\u0131n takip edilmemesi gerekti\u011fi anlam\u0131na gelmez; takip edilmelidir. Ancak ekipleri bu metrikler \u00fczerinden sorumlu tutmamal\u0131s\u0131n\u0131z. Bunun yerine d\u00f6n\u00fc\u015f\u00fcm hunisinin daha derinlerinde yer alan ve genellikle kuzey y\u0131ld\u0131z\u0131n\u0131 temsil eden g\u00f6stergeleri bulmal\u0131s\u0131n\u0131z.<\/p>","protected":false},"excerpt":{"rendered":"<p>Define the North Star for Your Product The data is not going to tell us what to do and it&#8217;s not gonna be the single answer. We have to understand our vision of where we are going and then we can use data to help us get there. What is the measurable world that we&hellip;<\/p>","protected":false},"author":10,"featured_media":18261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[144],"tags":[],"class_list":["post-18260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-144","description-off"],"_links":{"self":[{"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/posts\/18260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/comments?post=18260"}],"version-history":[{"count":2,"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/posts\/18260\/revisions"}],"predecessor-version":[{"id":18401,"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/posts\/18260\/revisions\/18401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/media\/18261"}],"wp:attachment":[{"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/media?parent=18260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/categories?post=18260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/tags?post=18260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}