{"id":17891,"date":"2024-12-20T20:08:58","date_gmt":"2024-12-20T20:08:58","guid":{"rendered":"http:\/\/3.76.10.198\/?p=17891"},"modified":"2025-12-18T11:48:54","modified_gmt":"2025-12-18T11:48:54","slug":"product-manager-designer-interaction-5-tips","status":"publish","type":"post","link":"https:\/\/smartup.network\/tr\/2024\/12\/20\/product-manager-designer-interaction-5-tips\/","title":{"rendered":"\u00dcr\u00fcn Y\u00f6neticisi ve Tasar\u0131mc\u0131 Etkile\u015fimi | 5 \u0130pucu"},"content":{"rendered":"
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\u00dcr\u00fcn Y\u00f6neticisi ve Tasar\u0131mc\u0131 Etkile\u015fimi | 5 \u0130pucu<\/h2><\/div><\/div>\n\t
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Bug\u00fcn sizlere, Lenny\u2019nin \u00fcr\u00fcn y\u00f6neticileri ile tasar\u0131mc\u0131lar aras\u0131ndaki \u00e7al\u0131\u015fma ili\u015fkisini ele ald\u0131\u011f\u0131 makalesinden bahsetmek istiyorum. Bu yaz\u0131da Lenny, eski tak\u0131m arkada\u015f\u0131 ve \u015fu anda Stripe\u2019ta tasar\u0131m liderli\u011fi rol\u00fcn\u00fc \u00fcstlenen ki\u015fiyle bir r\u00f6portaj ger\u00e7ekle\u015ftirdi,\u00a0Katie Dill<\/a>.<\/p>\n

A\u015fa\u011f\u0131da, Katie ve Lenny\u2019nin Product Manager\u2019lar\u0131n tasar\u0131mc\u0131larla daha etkili \u00e7al\u0131\u015fabilmesi i\u00e7in \u00f6nerdi\u011fi 5 temel ipucunu bulabilirsiniz.<\/p>\n

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1. Tasar\u0131mc\u0131n\u0131n uzmanl\u0131\u011f\u0131na g\u00fcvenin\u00a0<\/strong><\/h2>\n

Yarat\u0131c\u0131 i\u015fler, analitik \u00e7al\u0131\u015fmalardan olduk\u00e7a farkl\u0131d\u0131r. Bu nedenle \u00f6l\u00e7\u00fcmleme ve planlama s\u00fcre\u00e7leri de farkl\u0131 ilerler. Tasar\u0131mc\u0131lar\u0131n i\u015flerini en iyi \u015fekilde yapabilmeleri i\u00e7in onlara g\u00fcvenmek b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.\n\u00d6deme sistemleri veya ileti\u015fim gibi daha \u00f6nce deneyimlenen alanlarda \u00e7al\u0131\u015fmak g\u00f6rece kolay olabilir. Ancak daha yarat\u0131c\u0131 projeler, ciddi zaman ve ara\u015ft\u0131rma gerektirir. Bu y\u00fczden tasar\u0131mc\u0131lar\u0131n toplant\u0131lar d\u0131\u015f\u0131nda yarat\u0131c\u0131 \u00e7al\u0131\u015fmalar\u0131na odaklanabilecekleri zamana sahip olmalar\u0131 gerekir.<\/p>\n

Paul Graham\u2019\u0131n \u201cMaker vs Manager\u201d yaz\u0131s\u0131nda belirtti\u011fi gibi:\n\u201cMaker program\u0131nda \u00e7al\u0131\u015f\u0131rken toplant\u0131lar bir felakettir. Tek bir toplant\u0131 bile t\u00fcm bir \u00f6\u011fleden sonray\u0131 b\u00f6lerek verimlili\u011fi yok edebilir.\u201d\u00a0post<\/a>\u00a0on Maker vs Manager\u2019s schedules, \u201cwhen you\u2019re operating on the maker\u2019s schedule, meetings are a disaster. A single meeting can blow a whole afternoon, by breaking it into two pieces each too small to do anything hard in.\u201d<\/p>\n

PM ve tasar\u0131mc\u0131 baz\u0131 konularda farkl\u0131 d\u00fc\u015f\u00fcnebilir. Bu gibi durumlarda niteliksel ara\u015ft\u0131rmalar yapmak riski azalt\u0131r. Ayr\u0131ca tasar\u0131m baz\u0131 noktalarda do\u011fas\u0131 gere\u011fi subjektiftir. E\u011fer yetenekli tasar\u0131mc\u0131larla \u00e7al\u0131\u015f\u0131yorsan\u0131z, kullan\u0131c\u0131 deneyimi konusunda onlar\u0131n g\u00f6r\u00fc\u015flerine ba\u015fvurmal\u0131 ve onlara g\u00fcvenmelisiniz.<\/p>\n

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2. Orkestra \u015fefi olun\u00a0<\/strong><\/h2>\n

Lenny\u2019ye g\u00f6re bir PM, bir orkestran\u0131n \u015fefi gibidir. Ekipteki farkl\u0131 oyuncular\u0131n katk\u0131lar\u0131n\u0131 anlar ve onlar\u0131 uyum i\u00e7inde koordine eder. \u0130yi bir PM, ekip i\u00e7i ve ekip d\u0131\u015f\u0131 ileti\u015fimi g\u00fc\u00e7lendiren g\u00fc\u00e7l\u00fc bir kolayla\u015ft\u0131r\u0131c\u0131d\u0131r.<\/p>\n

\u201cEkibi koordine etmenin ve tasar\u0131m partnerinizin ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flaman\u0131n en iyi yolu, \u00e7\u00f6z\u00fclecek problemler, misyon ve hedefler konusunda net bir uyum sa\u011flamakt\u0131r.\u201d<\/p>\n

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3. Tasar\u0131mc\u0131lar\u0131 s\u00fcrece erken dahil edin\u00a0<\/strong><\/h2>\n

Tasar\u0131mc\u0131lar\u0131 s\u00fcrecin en ba\u015f\u0131ndan itibaren dahil etmek \u00e7ok \u00f6nemlidir. \u00c7\u00fcnk\u00fc tasar\u0131mc\u0131lar, \u00fcr\u00fcn geli\u015ftirme s\u00fcrecine kullan\u0131c\u0131 perspektifi kazand\u0131r\u0131r, yarat\u0131c\u0131 d\u00fc\u015f\u00fcnmeyi te\u015fvik eder ve daha kaliteli i\u00e7g\u00f6r\u00fcler \u00fcretir.<\/p>\n

Lenny, tasar\u0131mc\u0131lar\u0131 planlama s\u00fcrecine erken dahil ettikten sonra PM\u2019lerin bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n ciddi \u015fekilde de\u011fi\u015fti\u011fini s\u00f6yl\u00fcyor. Tasar\u0131mc\u0131lar; g\u00fc\u00e7l\u00fc bir kolayla\u015ft\u0131r\u0131c\u0131, kullan\u0131c\u0131 savunucusu ve etkili bir hik\u00e2ye anlat\u0131c\u0131s\u0131 olarak ekibe de\u011fer katar. B\u00f6ylece fikirler daha derinlikli ve tart\u0131\u015fmalar daha zengin hale gelir.<\/p>\n

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4. North Star (Kuzey Y\u0131ld\u0131z\u0131) hedeflerine yat\u0131r\u0131m yap\u0131n\u00a0<\/strong><\/h2>\n

North Star, ekibin \u00fcr\u00fcn plan\u0131 etraf\u0131nda hizalanmas\u0131n\u0131 sa\u011flayan ve par\u00e7alar\u0131n nas\u0131l bir araya gelece\u011fini g\u00f6steren rehber bir hedeftir. Bu hedef olmadan uzun vadeli planlar ve inovasyon f\u0131rsatlar\u0131 g\u00f6zden ka\u00e7abilir.<\/p>\n

K\u00fc\u00e7\u00fck bir problem \u00fczerinde \u00e7al\u0131\u015f\u0131yorsan\u0131z, basit bir whiteboard \u00e7al\u0131\u015fmas\u0131 yeterli olabilir. Ancak daha b\u00fcy\u00fck ve karma\u015f\u0131k problemlerde, farkl\u0131 payda\u015flarla uzun s\u00fcre \u00e7al\u0131\u015farak net bir vizyon olu\u015fturman\u0131z gerekir.<\/p>\n

\u00d6rne\u011fin Lyft, s\u00fcr\u00fcc\u00fc uygulamas\u0131n\u0131 yeniden tasarlamak i\u00e7in yakla\u015f\u0131k 6 ay harcad\u0131 ve her iki haftada bir y\u00f6netici de\u011ferlendirmeleri yapt\u0131. Buna kar\u015f\u0131n, yay\u0131n ak\u0131\u015f\u0131 i\u00e7in bir vizyon \u00e7al\u0131\u015fmas\u0131n\u0131 bir haftadan k\u0131sa s\u00fcrede haz\u0131rlad\u0131. Bu noktada tasar\u0131m partnerinizle hedefler ve yol haritas\u0131 \u00fczerine birlikte \u00e7al\u0131\u015fman\u0131z b\u00fcy\u00fck fayda sa\u011flar.<\/p>\n

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5. Ortak hedefler olu\u015fturun\u00a0<\/strong><\/h2>\n

Tasar\u0131mc\u0131lar ve PM\u2019ler aras\u0131nda \u201ctasar\u0131m hedefleri\u201d ve \u201ci\u015f hedefleri\u201d \u015feklinde bir ayr\u0131m yapmak tehlikelidir. Bu ayr\u0131m, tasar\u0131mc\u0131lar\u0131n i\u015f hedefleriyle ilgilenmedi\u011fi gibi yanl\u0131\u015f bir alg\u0131 yarat\u0131r.\nOysa tutarl\u0131l\u0131k, kullan\u0131labilirlik, eri\u015filebilirlik ve kullan\u0131c\u0131y\u0131 memnun eden deneyimler; kullan\u0131m oran\u0131n\u0131, d\u00f6n\u00fc\u015f\u00fcm\u00fc ve sadakati do\u011frudan etkiler. Bunlar\u0131n tamam\u0131 i\u015f ba\u015far\u0131s\u0131n\u0131 destekler.<\/p>\n

\u00d6rne\u011fin bir tasar\u0131mc\u0131 butonlar\u0131n tutarl\u0131 hale getirilmesini isteyebilir, ancak PM bunu \u00f6nceliklendirmeyebilir. Oysa bu t\u00fcr detaylar g\u00f6z ard\u0131 edilmemelidir. \u00c7\u00fcnk\u00fc kullan\u0131c\u0131 bu tutars\u0131zl\u0131\u011f\u0131 do\u011frudan s\u00f6ylemese bile, \u00fcr\u00fcn\u00fcn g\u00fcvenilirli\u011fi konusunda \u015f\u00fcphe duymaya ba\u015flayabilir.<\/p>\n

Bu nedenle kullan\u0131c\u0131 deneyimini geli\u015ftirmek i\u00e7in zaman ay\u0131r\u0131n ve tasar\u0131m partnerinize g\u00fcvenin.<\/p>\n

Lenny\u2019ye g\u00f6re en \u00f6nemli nokta, birlikte nas\u0131l \u00e7al\u0131\u015faca\u011f\u0131n\u0131z\u0131 a\u00e7\u0131k\u00e7a konu\u015fmak ve d\u00fczenli olarak ileti\u015fim kurmakt\u0131r. Farkl\u0131l\u0131klar\u0131m\u0131z\u0131 ve benzerliklerimizi do\u011fru \u015fekilde y\u00f6netmek, g\u00fc\u00e7l\u00fc bir i\u015f birli\u011fi yarat\u0131r.<\/p>\n

Son olarak \u00f6nemli bir vurgu yap\u0131yor:\n \u201cBenim tasar\u0131mc\u0131m\u201d demeyi b\u0131rakmal\u0131y\u0131z.\n \u201cBenim tasar\u0131m partnerim\u201d ifadesi, i\u015f birli\u011fini g\u00fc\u00e7lendirir ve hiyerar\u015fi olu\u015fmas\u0131n\u0131 engeller.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Product Manager & Designer Interaction | 5 Tips Today I would like to tell you about Lenny\u2019s article about the working relationship of product managers and designers. In this post, Lenny interviewed former teammate and current head of the design role for Stripe,\u00a0Katie Dill. Below you\u2019ll find Katie and Lenny\u2019s top five tips for PMs…<\/p>","protected":false},"author":1,"featured_media":17892,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[144],"tags":[],"class_list":["post-17891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-144","description-off"],"_links":{"self":[{"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/posts\/17891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/comments?post=17891"}],"version-history":[{"count":4,"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/posts\/17891\/revisions"}],"predecessor-version":[{"id":19070,"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/posts\/17891\/revisions\/19070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/media\/17892"}],"wp:attachment":[{"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/media?parent=17891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/categories?post=17891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartup.network\/tr\/wp-json\/wp\/v2\/tags?post=17891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}