Do you believe in a world where Google is dominating every single vertical in search?

“I do not believe in that future.” says Trivago founder/CEO Rolf Schrömgens. Trivago, Skyscanner, Amazon and Youtube are the obvious vertical search giants. Using Google Play or App store to search for movies, however, are the less obvious everyday routines in which we do not even realize we are part of the ever - growing world of vertical search. Although it looks like the largest industries like hotels, flights, videos and e-commerce sites have been dominated by big players, there is still unconquered territory. So which industry do you think will be next to create a unicorn vertical search engine product?